About the Program

MBA in Advanced Finance & Strategic Leadership from the Atlantic-Mediterranean Technological University (UTAMED) in Europe, in collaboration with the European Institute of Business and Economics (ISEEN), and complemented by the Advanced Certification in Artificial Intelligence from the International Association for Artificial Intelligence (IAAI).

An MBA in Digital Transformation & Artificial Intelligence designed to master digital strategy, data, and AI-driven management, connecting technology with real-world decisions on business growth, operational efficiency, customer experience, and innovation. The program includes a Final Project applying transformation frameworks, analytics, and AI tools to design and execute a practical, real-world digital roadmap.

The master’s degree carries 60 ECTS (European Credit Transfer and Accumulation System) credits, totaling 1,500 hours of study, divided into 600 teaching hours and 900 practical hours. The ECTS system ensures comparability and recognition of studies across universities within the European Higher Education Area (Bologna Process).

Aimed at

This program is designed for professionals and graduates from diverse backgrounds who aim to step into management roles, strengthen a global business perspective, and sharpen decision-making in competitive environments. It is particularly suitable for middle managers, department leads, consultants, analysts, and technical specialists across India and other Asian markets who need to expand their managerial outlook within international business contexts.

It is also intended for managers, executives, entrepreneurs, and business owners seeking to accelerate organizational growth, professionalize management practices, optimize performance, and lead teams effectively—integrating strategy, finance, operations, marketing, and leadership into an executive, immediately applicable framework aligned with global business standards.

The program is especially valuable for sales and marketing directors, product and project managers, and leaders in innovation or transformation, as well as client-facing professionals across Asia who require practical tools to build business plans, develop competitive advantages, negotiate effectively, manage change, and track results using clear, business-relevant metrics.

Overall, it is intended for university graduates or experienced professionals who seek to specialize in business management and administration through a global, practical, and results-driven approach.

  • Duration:

    60 European ECTS credits (1,500 hours: 600 teaching hours + 900 practical hours)

  • Methodology:

    Asynchronous online learning + group tutorials + continuous assessment + MBA’s final project

  • Language:

    English

  • Format:

    100% online, with campus and high-quality contents.

  • Accreditation:

    Master Degree from the Atlantic-Mediterranean Technological University (UTAMED) in Spain in collaboration with the European Institute of Business and Economics (ISEEN), and and “Advanced Certification in Artificial Intelligence” from the International Association for Artificial Intelligence (IAAI).

Benefits

  • EXCLUSIVE MASTER’S DEGREE

    That opens up unprecedented job opportunities in a highly relevant sector.

  • FACULTY

    With extensive practical and real-world experience, providing maximum value to students.

  • VIRTUAL TUTORING

    With the group of students and on a regular basis throughout the study program.

  • PRACTICAL AND APPLIED TRAINING

    To ensure applied learning that prepares high-level professionals.

Our Methodology

Online learning on the virtual campus of the European Institute of Business and Economics (ISEEN) is delivered by renowned professors and industry professionals from the program’s faculty. Students progress independently through the learning units, completing assigned activities, projects, and assessments. This autonomous work is supported by continuous tutor guidance and regular interaction with fellow participants, fostering collaboration and practical learning.

To successfully complete the program, students must achieve a minimum overall average of 50%, having completed all assessments and submitted every required task and project. Additionally, students must submit a final master’s project and achieve at least 70% in its evaluation.

Throughout the training pathway, students will have access to:

  • FACULTY

    Who will provide personalized monitoring of students.

  • VIRTUAL CAMPUS

    With unlimited access from any device.

  • VIRTUAL TUTORIALS

    Ongoing with the group of students throughout the entire Study Program.

  • TEACHING MATERIALS

    In both text and audiovisual formats, which will support students during their training.

  • ADDITIONAL AND COMPLEMENTARY MATERIAL

    Provided by teachers to explore issues indicated by students in greater depth.

  • CASE STUDY METHOD

    Applied to different uses and areas of the company.

Obtain an Advanced Certification in Artificial Intelligence from the International Association for Artificial Intelligence (IAAI).

Enrollment

ISEEN offers students its Scholarship Program in order to promote the continuing education of professionals, entrepreneurs, university students, and executives. To be eligible for one of these scholarships, which finance part of the program, students must meet the specified requirements. Significant scholarships are available for unemployed students, alumni, entrepreneurs, or students with limited personal or financial circumstances.

100% interest-free financing is offered, with convenient payment terms throughout the program.

Agenda

  • Management Fundamentals and Economic Environment

  • Corporate Finance for Decision-Making

  • Strategic Marketing and Consumer Behaviour

  • Operations, Processes and Supply Chain Management

  • Leadership, Organisational Behaviour and Change Management

  • Business Strategy and Competitive Advantage

  • Data Analytics for Managers

  • Innovation, Entrepreneurship and Business Models

  • Negotiation, Executive Communication and Change Management

  • Business Ethics, Sustainability and Corporate Governance

  • Digital Transformation and Artificial Intelligence Applied to Management

  • Digital Transformation Strategy and New Business Models

  • Data Strategy, Analytics and AI Readiness

  • Applied AI for Operations, Processes and Automation

  • AI for Marketing, Sales and Customer Experience

  • Cloud, Platforms and Technology Architecture for Digital Business

  • Leading Digital Transformation and Agile Organisations

  • MBA Final Project (Consulting / Business Plan in the Company)

Final project

As final project for the MBA in Digital Transformation & Artificial Intelligence, students will design and develop a comprehensive business management project under the supervision of a tutor. This project will allow them to apply the knowledge acquired during the program in a practical way by identifying and defining a real business challenge (growth, expansion, profitability, transformation, launch, operational efficiency, or restructuring), diagnosing the situation, and designing a comprehensive executive strategy.

The Final Project will include defining the scope, the analysis model, and the management tools to be used, as well as an implementable action plan with objectives, resources, timeline, risks, and metrics (KPIs/OKRs). As a result, students will submit an executive report with conclusions, recommended decisions, and a roadmap ready to be applied in a real company or in their own venture.

ISEEN offers programs geared toward professional development as well as motivated students seeking academic excellence, personal growth, and professional success.

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Requirements for Applying for Admission

The stages of the admission process are:

The fundamental objective of our admission process is to ensure the suitability of candidates. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with program peers, professors, and alumni.

The stages of the admission process are:

  1. Meet the prerequisites for admission (hold a university degree or provide proof of proven work experience in the sector).
  2. Complete the Admission Application.
  3. Personal interview with the academic director.
  4. Evaluation by the Admissions Committee.
  5. Enrollment.

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